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Messaging

Attract More Ideal Clients with a Clear Brand Message

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Without a Clear Message, You’re Turning Clients Away

Your ideal clients face a problem you’re perfectly positioned to solve.

But if you don’t make it easy to understand what you do, those prospective clients will turn somewhere, holding you back from more clients, sales, and revenue.

Leverage the StoryBrand Framework to Scale Faster

The proven framework taps into the power of storytelling to create messaging that helps you reach more prospective clients and unlock more sales.

Generate
More Leads

Promote a clear, engaging brand message that fills your pipeline with warm leads.

Better Qualify
Prospective Clients

Save time and engage more right-fit clients with messaging tailored specifically for your target audience.

Streamline Your
Sales Process

Speed up your sales cycle, field fewer obstacles and objections, and close sales with ease.

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MESSAGING

We Help You Put the Right Words to Work in Your Business

The question, “What do you do?” is simple, but crafting an effective answer often isn’t.

You want to drive more leads reliably, but you don’t have messaging you can count on to produce results.

At Illuminated, we believe you deserve to do what you do best and rely on experts for the rest. Our team of StoryBrand Certified Guides comes alongside business owners and leaders like you to translate your industry, brand, and client insights and expertise into clear and compelling messaging.

What’s Included in a Brand Message?

The three elements of your strategic brand message:

1. Your Framework

Essentially the talking points of your brand message, we walk through the seven-part StoryBrand framework to define the key areas and phrases to emphasize.

2. Your Long-Form Message

The individual elements of your framework are brought together in one powerful piece of messaging. Your long-form message shows you how to bring the framework to life for your brand, and we’ll cover all of the ways you can use this content on its own or broken down in your marketing, website, and sales.

3. Your Elevator Pitch

You need a concise, captivating answer to explain what you do. We use a proven process to create an elevator pitch that helps you stand out and win with clarity.

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Get Started

Ready to Scale Faster with a Clear Brand Message?

Schedule a Discovery Call

01

Schedule a Discovery Call

We’ll meet to learn your goals, explore fit, and understand your unique needs.

02

Start with Your Brand Message Blueprint

Begin working with our StoryBrand Certified Guides to develop your brand message.

03

Attract More Ideal Clients

Watch your pipeline fill after putting your brand message to work in your marketing and website.
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We Specialize in Helping Successful Business Owners Just Like You

A Great Website with Sound Messaging

I was frustrated because I couldn’t quite capture what I did. I wanted my website to represent what I uniquely do in the area of listening. The Illuminated team really listened and asked questions as to what made me different, taking my message from bland to unique! Illuminated developed a great website with sound messaging.

— Laura Janusik, Listening to Change

Better and Faster than I Could Have Done Myself

Illuminated created StoryBrand messaging and copy for our website and proposals for all four of our new service offerings–better and faster than I could have done myself. The process was organized and efficient. We knew what to expect and when. The end product was excellent, and it felt and sounded just like me.

— COURTNEY DE RONDE, TDT CPAS AND ADVISORS

Don’t Let Unclear Messaging Hold Your Business Back

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Learn More

What is the StoryBrand Framework?

Created by Donald Miller, the seven-part StoryBrand framework offers a proven process to help you clearly communicate what you do and drive action.

The StoryBrand framework is based on powerful storytelling principles that position your clients as the hero of the story your brand message tells, with you positioned as their guide.

This shifts the focus of your marketing, sales, and communications to your clients rather than yourself, helping you stand out, build credibility, and attract more right-fit clients.

Are you curious to learn more about the StoryBrand framework? Read our blog post all about StoryBrand with answers to frequently asked questions.

Learn More